About the Project
When it comes to family law, The Law Offices of Jack. is one of the top law firms in Venice. They take the time to fully understand your situation and devise a sound legal strategy centered on achieving your goals.
CHALLENGE
Suarez first worked with the Law Offices of Jack to renovate their website a few years back. Much like trends in fashion or music, trends in the web change too, which is whyJack approached us again in 2012 to give their site a modern update. The goal of this redesign was two fold. First, they wanted to change the appearance of the site to better resonate with current and potential customers, and to create something different that would push the boundaries of what normal websites had to offer. The second aspect to this redesign was Search Engine Optimization.
SOLUTION
Our company approached this design in a number of different steps. First, the color palate was throughly examined. This choice was important due to the implications that certain colors convey in our culture. Ultimately, the specific shade of blue was picked as the primary color in order to convey a more serious, yet calming tone that would coincide with the line of work that is handled at the law offices of Jack.
From there, we had to come up with an idea to meet the client’s request for something unique. To accomplish this, we developed a number of custom illustrations. On the home page, we used a combination of image sliders in order to link these different illustrations into one large call to action. They were also used on the subpages to highlight specific services offered by the firm. To add a face to the name, we had a photographer come in to take pictures of the team in their work environment. However, the original pictures did not meet the expectations of the client. Being committed to delivering a website that meets all of the clients needs, we commissioned another photographer with a different style to take additional photographs. The new images were in line with the client’s expectations and the Suarez’s vision, and were ultimately incorporated into the final site.
In terms of the content, we were able to restructure the important information. We fleshed out the services offered by the firm in far greater detail. Each service was assigned its own page, which incorporated a custom illustration and a detailed synopsis. Client testimonies were also added to applicable pages to give merit to the work that the firm was doing.
The other area of the site that needed an overhaul was SEO. This was accomplished mainly due to the restructuring of content. The increased number of content-specific pages resulted in a larger number of searchable key words. This addition provided more specific areas for search engine crawlers to examine.